Let’s do Future.



Innovation Hub Elite Athletics

Friday, 14. December 2018

German elite athletics are traditionally successful on a large scale. This is not least due to an excellent support system consisting of renowned institutions and extremely competent players. However, reputation and competence alone are not enough to be a world leader in the increasingly changeable, dynamic, and competitive environment of today. This is true for elite athletics, but also for the automotive industry, for politic, and for innovators.

This is where the Innovation Hub Elite Athletics comes in, the answer to these challenges, founded by Innovationsmanufaktur, the German Institute for Sports Sciences, the German Sports Associations’ science coordinators, and renowned athletes. Its mission is concentrating existing competences and resources in order to foster the development, realization, and success of innovations. This means tuning projects, processes, and organizations, as well as innovation and change culture and courage.

In practice, the Innovation Hub is working on the following four focal points:

  • Organizing novel events for new impulses and solutions, e.g. creatively developing new potentials for synergies, utilizing the potentials of digitalization, and finding new impulses to prepare athletes and their equipment for potential hot and humid (Olympic Games in Tokyo 2020), or dry and cold (Peking 2022) climates
  • Looking for new resources, e.g. in convincing German companies in Japan to invest in the German team
  • Supporting innovation projects in associations
  • Optimizing the interaction with (German only), the networking platform operated by the German Federal Institute of Sports Sciences which emerged from Innovationsmanufaktur’s WISS network (

The core team of the Innovation Hub consists of representatives of the German Olympic Sports Confederation, the Institute of Applied Training Science, and the German Federal Institute of Sports Science, as well as renowned athletes: Julian von Schleinitz, luge World Cup athlete, and one of the best luge technicians, and Kathrin Klaas, hammer thrower and threefold Olympic athlete. This ensures maximal practicability of the projects and innovations not only theoretically but also practically.

The Innovation Hub also offers high economic potentials. For example, companies could take part in challenging projects with high stakes and great PR possibilities. Or, as Volker Junior, CEO of the Munich-based engineering company phoenix, says: “Elite athletes always need their solution immediately. Thus projects become very focused and innovations are more welcome. Moreover, the Innovation Hub projects enable us to show our potential which is not possible in our confidential industry projects.”

Even more importantly, companies and elite athletics could define joint future projects, such as the already existing cooperation between Osram and the German Skiing Assoctaion regarding time differences, or Innovationsmanufaktur’s BISS project, a cooperation between among others uvex, Adidas, Ortema, and BMW regarding bionic principles in safety equipment. And maybe even the basic organizing logic of the Innovation Hub in combination with innovation networks can be meaningful for the economy, for example with regard to innovation topics such as sustainable mobility, health and prevention, or urban quality of life.

If you are interested, you can take part in the Innovation Hub, doing as much or as little as you wish: If you just want to look around or even take part in first projects, open an account on, or follow the Innovation Hub’s Twitter:

If you are already hooked, and maybe even an elite athlete, or a representative of a company, an association, an institution, … please contact Fozzy directly: (efm@we dont want, and become our partner in innovation.

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