Let’s do Future.



Fozzy LIVE from Lima - part 2

Tuesday, 09. July 2013

Yesterday evening, the Peruvians really got the party started. Pisco sour, also in a cool passion fruit version, bubbly, live music, professional acrobats ... And by the by, you could easily find out who are "the good" in the IOC business and who are the careerists. Willi Lemke is one of the good for sure: his honesty and his enthusiasm, not only as regards drinking, the impact of his passionate talk earlier. We can actually be proud of such people (I still remember from time to time that Westerwelle still is representing Germany ...) And of course, Walther Tröger who put the bee in our bonnets about combining Mobility for All, Health for All und Sport for All. He really has a heart for innovators, not just an "oh well, how interesting ..." attitude.

Today, everything is much more relaxed, the ties are vanishing - and in the spotlight is the question how to talk less and do more? The answers are not really exciting so far. When I posed the question how the Big Business, even banks, could be persuaded to support the Sport for All movement, nothing really illuminative came forth. Sue, however, had a good idea: One percent of sport marketing sponsoring should be allocated to Sport for all activities. Yes, so "little" could do a lot.

It's absurd, really: On one side, there is the finance vermin who get rich at the expense of others, on the other side, there is the desperate search for volunteers who for example help children living in landfills in Nairobi gain a positive outlook on life due to sport. Is it too much to ask for those who are largely responsible for the whole mess to take responsibility for it?

So, what can innovators do? Much actually, but that often does not really fit into programs and financing models. Not yet. Needed are culturally adaptive minimal sport venues with clear social and educational goals. Not: I like Badminton and therefore I will establish it worldwide. Even though this initiative (not a random example) surely is worthwhile. But you have to take what there is, not what would be optimal.

Last but not least: There are more contacts and possibilities than I feared at first. For example, it is surely sensible to let the two worlds of Sports for All and the sporting goods industry collide at ISPO. There'd be an enormous amount of potential for creation and projects. And much more. I am curious what we'll be able to realize.

Today, there are supposed to be top-notch Peruvian specialties. Hmmmm ... gotta go! :-)

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